While the concept of AI becoming integrated into our daily lives might sound like it is from a far-off future, the reality is that E-commerce has already been at this point. Being one of the first industries to adopt AI, digital commerce stores all over have been reaping the benefits of chatbots for years, and you have likely interacted with at least one if you have shopped online recently.
If you run an eCommerce business, chances are that you have set up a chatbot system or are at least aware of their importance, especially with the rise of “conversational” commerce and omnichannel selling.
If you are unfamiliar with chatbots, no need to fear! This post will give you an overview of what a chatbot is, why it is necessary, and the benefits it can provide your business.
What Exactly is a Chatbot?
In simple terms, imagine a chatbot as a more rudimentary form of artificial intelligence. Chatbots can carry out automated conversations with customers from your website or social media page.
While similar to AI in terms of versatility, chatbots are primarily designed to mirror a physical employee in a brick-and-mortar store, provide customer support, offer personalized recommendations, and complete the purchase process.
Why Would I Need One?
Chatbots have proven themselves to be anything but a momentary fad, with research proving that many customers are willing to interact with bots.
For starters, messaging apps like Facebook Messenger and WhatsApp, where many bots reside, have skyrocketed in popularity as of late, with over 1.5 billion active users on each platform in 2021.
This influx of people here is not just a boon for the owners of the app, as around 71% of users are willing to interact with chatbots through messaging services to receive help, with to purchasing items through them.
The numbers do not lie, and because of this, many businesses have already taken the plunge on this technology. According to Oracle, around 80% of eCommerce businesses already use chatbots or at least are in the process of integrating them into their store. Because of that, many customers have grown to expect immediate and practical assistance from chatbots, so meeting the standards other businesses have set up is essential if you wish to stay competitive in the online landscape.
To know more - https://katalysttech.com/blog/conversational-chatbots-the-future-of-ecommerce-is-here/