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Décor Aid was founded by two business partners who moved to New York and couldn’t find what they were looking for: an affordable, uncomplicated interior-decorating service that wouldn’t take forever.

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A blank canvas can be daunting, especially when that canvas is your new, empty apartment. That’s exactly what drove former investment bankers Sean Juneja and Markus Weber to launch Décor Aid in May 2014 after relocating to New York from London. “We separately discovered that accessing great interior design was far too complicated and expensive,” Weber says. Here’s how their clients, newlyweds Jimmy and Ingrid Lefévère, first found the 732-square-foot prewar co-op in Turtle Bay they bought this past September.

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The Lefévères started off doing the apartment themselves, but quickly realized they needed the help of a pro. Continue reading.