The US consumers’ spending on eCommerce is expected to hit a record $1 trillion, all thanks to the pandemic-driven shift to online shopping this year, as per Adobe Analytics. The forecast anticipates jumps of 13 per cent from 2021, following total spending of $1.7 trillion over the period of two years of the COVID-19 crisis, starting March 2020.

Consequently, the retail sector has been enjoying some of its rosy results in the past couple of years. Walmart has already recorded the strongest first-quarter sales in its history, with its US sales rising 6 per cent year-over-year. This can be partly attributed to people standing stimulus checks but also was connected to the retailer’s eCommerce success. Walmart has reported online sales rose by 37 per cent YoY and more than doubled over the last two years. This indicates that retailers must step up to the challenge and not just support online sales but also embrace emerging technologies to create connections with customers and make their journey more convenient.

Let us look at the various new trends in eCommerce that helps digitally native to thrive in the ever-evolving landscape:

The Rise of Other Trending Product Categories

Ecommerce during the initial outbreak of the pandemic thrived because people had no other choice barring online shopping. The stores were closed, and shoppers’ fear of contracting the pandemic accelerated the use of virtual platforms, and this phenomenon continued into 2021 until vaccines became widely available. Additionally, consumer demands for goods surged, with consumers spending their stimulus checks and reallocating their expenditure on travelling and other leisure activities, such as restaurants, home repairs, furnishings, and many other items. This led to a massive shift in the products people shop for and altered consumer behavior, and finances caused massive shifts in digital commerce by category.

According to Adobe, online grocery sales increased 103 per cent year-over-year in 2020, where US consumers spent around $73.7 billion online. Shoppers kept up that pace in 2021 and spent $79.2 billion on online groceries, up by 7.2 per cent compared with 2020. Consumers prefer to spend an average of $6.7 billion online each month for groceries, increasing from $3.1 billion pre-pandemic. According to the reports by Adobe, this category was purchased to remain at the top with a whopping $85 billion in 2022.

To know more - https://katalysttech.com/blog/digital-commerce-solutions-fitting-into-post-pandemic-era/