For many business owners, the term SEO brings chills. While it may seem like a simple concept, but it takes years to master. Likewise, it takes a while for new websites to gain traction and establish themselves with good SEO practices. It can be challenging for new websites to get ahead in the business with new search trends and evolving industry practices. So how should new websites develop an SEO strategy?

As a member of a team that does this day in and day out, here’s a few SEO tips and tricks that you can use to get a bigger slice of the pie.

Let’s dive into the basics of SEO services for new websites:

1. Plan Your Site’s Architecture - Keep it Clean

Architecture is an essential strategy for any website. A solid and planned structure helps Google understand where the heart of your site lies, which helps index swiftly. Moreover, it helps business houses prevent similar pages from competing with one another and puts up the most relevant and essential pages in the pyramid. Having a clean and organized structure also makes it easier for your website visitors to find out what they need, enabling you to offer a positive user experience.

The websites can be made clearer by providing clickable links and breadcrumbs on your page, offering a more visible trail so users know where they currently are on your site. This strategy also helps search engines, such as Google and Bing, better understand your site and find new URLs to crawl.The easier is it is to find new links, the quicker your site can be placed into the search engine, offering you a competitive advantage over the others.

2. Show up in Google News – Rank matters

Google News is particularly more significant for news websites expecting to draw more traffic. Your website content should be unique, have clean URLs, and crawlable HTML to be included in Google News. Google has made its requirements to appear on Google News and where to submit your website public. Google notifies you whether your site has been accepted typically within three weeks.

Your work isn’t over once your site is accepted; keep working on producing strong content. Google news works on many yet similar SEO principles, such as an organic search. Your content should have industry authoritativeness, keyword optimization, and uniqueness, which will help you rank better and get more visits from Google News.

To know more - https://katalysttechnologies.weebly.com/blog/top-5-tips-for-optimizing-seo-for-news-websites