Sugar Wood, Manhattan’s adult-themed dessert shop will celebrate their grand opening this Saturday by serving up free “Kitty” waffles from 3pm to 4pm. Their hope is to to incentivize people to come downtown to make their voices heard at the ”Women’s Wave March”, a nationwide movement to Defend Abortion Access & Defeat the Right, taking place steps away in Washington Square Park.
"We support women’s autonomy over their own bodies and lives,” says Sugar Wood founder and CEO Austin Allan. He likens the “Kitty” waffle to the pussy hat, adding that marchers will be free to do what they want with their waffle. They can choose a traditional cinnamon and vanilla waffle or the new vegan chocolate chip waffle. They can then select between six decadent sauces: milk chocolate, salted caramel, white chocolate, vegan hot fudge, strawberry chocolate or peanut butter. “We usually dip the waffle in one sauce, and then drizzle another on top,” says Allan. “It’s quite a show.”
In addition to the Kitty giveaway, Sugar Wood will celebrate its grand opening with other fun events over the weekend, including raffles, drag performances and other surprises.
"The idea for Sugar Wood came from traveling and seeing phallic food items around the world," Allan, who previously created the brand Tio Gazpacho, explains. He wanted to bring the craze to New York. After almost a year of planning, Allan, along with business partner Ron Ervolino and culinary partner Tom Smallwood of Magnolia Bakery (former contestant of the Spring Baking Championship on the Food Network) soft-launched Sugar Wood.
"Our intention is not to be vulgar or pornographic but to be silly, fun and lighthearted,” Mr. Allan continues. “We simply want to make people laugh; create a bright spot in their day or trip to NYC. And we want to do a little good in the world by breaking down societal taboos and championing causes that are important to us and our customers.”
Sugar Wood is located at 157 Prince Street and open Wednesdays through Sundays. Its Grand Opening event takes place October 7 and 8 from 2pm - 10pm. Visit sugarwood.co